D&AD New Blood 2019
- Rexona Brief
New Blood Entry Winner 2019
(Graphite Pencil)
Click here to view winning entry
- Rexona Brief
New Blood Entry Winner 2019
(Graphite Pencil)
Click here to view winning entry
Insight:
In a world that is more divided than ever, (Stereotyping,
discrimination, prejudice, micro-aggression, upright hate)
how then can we get the worldto come together as one?
Big Idea:
#Freedomtodance is a dance movement that invites the whole world to find a reason to dance, encouraging participants to freely choose who they would like to dance with regardless of one’s race, gender or religion. Through this campaign, it enables the whole world to communicate through dance, using dance as a universal language to cross social and cultural barriers.
Are you ready to dance to the beat?
In a world that is more divided than ever, (Stereotyping,
discrimination, prejudice, micro-aggression, upright hate)
how then can we get the worldto come together as one?
Big Idea:
#Freedomtodance is a dance movement that invites the whole world to find a reason to dance, encouraging participants to freely choose who they would like to dance with regardless of one’s race, gender or religion. Through this campaign, it enables the whole world to communicate through dance, using dance as a universal language to cross social and cultural barriers.
Are you ready to dance to the beat?
Creative Team
Edmund
Robin
Shirley Ngiam
Edmund
Robin
Shirley Ngiam