Final Year Project
“Everybody Eat! 大家吃!”
#Advertising
#Design
#Marketing
“Everybody Eat! 大家吃!”
#Advertising
#Design
#Marketing
Main objective:
To encourage more Singaporeans to go home and have dinner with their families. After all, the family that eats together, stays together.
Proposed Solution:
“Everybody Eat! 大家吃!”
Instead of encouraging people to both have dinner and cook with their families, we decided to focus just on encouraging family dinner time. Therefore, the main objective for Everybody Eat is to promote and encourage more Singaporeans to come home and have dinner with their families.
To encourage more Singaporeans to go home and have dinner with their families. After all, the family that eats together, stays together.
Proposed Solution:
“Everybody Eat! 大家吃!”
Instead of encouraging people to both have dinner and cook with their families, we decided to focus just on encouraging family dinner time. Therefore, the main objective for Everybody Eat is to promote and encourage more Singaporeans to come home and have dinner with their families.
Proposed Client:
NTUC and Ministry of Social and Family Development (MSF)
Target Audience:
Generation Y, 15-26 years old
Campaign Flow:
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NTUC and Ministry of Social and Family Development (MSF)
Target Audience:
Generation Y, 15-26 years old
Campaign Flow:
Click here if you cannot view.
Strategy & Planning:
An online video: "Characters at The Table" was created to introduce the different characters and unique personalities that were commonly found in a typical Singaporean family dinner time.
We hope to gain awareness through the video and eventually directing them to the website and social media.
Outdoor Ambient:
Singapore's mrt & Local NTUC
Website:
Showcase a typical Singapore housing estate. Different characters encouraging users to head home for dinner.